Skip to main content

Summary of "A Simple Formula To Beat Competitors' Ass For Project Based Companies In Digital Space"

Here is a simple formula for any project based company who wants to grow now and in the future:
Reliable Delivery + Faster Execution + Innovative Solutions = Clients Love As $
First you will need to build an organisation that is reliable in delivery. This means, if you commit to deliver a project with certain deadline, quality and budget then you better delivery as promised 100% of the times. 
When you build an organisation that can delivery as promised. Then it is time to make the delivery faster than your closest competitors. 
At this stage you have such a competitive advantage that your clients will recommend you to their friends.
To persuade your clients to recommend your service to their close family members, you will need to build such a competent team that can provide Innovative Solutions to client's problems.
Now, if you provide innovative solutions to client's problem faster than anyone else, then there will be no one in the market who can beat your ass.
Since I have some friends and colleagues in marketing and advertising agencies, I feel obligated to customise the formula for this group, and here it is:
Reliable & Fast Delivery + Innovative Marketing Solutions
Pay attention to the order: 1) reliability 2) faster delivery 3) Innovative solutions
Note that Innovative (marketing) Solutions must have positive impact on your client's bottom line, to be measurable and more effective. 
Does this make sense? I think so.
Is it easy to implement ? Well, it depends. It depends on your organisational values, it also depends on your management team. 
If you (you as the ultimate decision maker - CEO/Founder/ ...) surrounded yourself with bunch of B and C players who are more comfortable to surround themselves with B or C players, then you will never ever pass the first stage of reliability. There will be enough excuse in the air, that will make the implementation of such a formula a too-good-to-be-true theory.
On the other hand, if you surrounded yourself with intelligent people who poses integrity and a burning desire to learn and grow. Then, reliability will be rooted into your organisation's values, and continues process improvement to deliver faster will become a norm, and innovating solutions to solve problems will become a necessity to feel and stay alive.

Post a Comment

Popular posts from this blog

Escalate, Escalate, Escalate!

What is escalation at organizations? Is it a way to solve problems? Is it a way to report things? Is it a way to put more pressure? Is it a CYA technique? What is it? How do you use it at your organization? How other colleagues of yours use escalation? Really, think about it and observe.

At IT service companies, leadership measures the performance of IT Help Desk by number of escalated work items over a period of time. The less escalation the better. The reasons are simple:

It is cheaper for companies if an IT Help Desk Specialist resolves an issue than an experienced technical specialist at one or two level higher. This is simple math, one gets $X and the other get $X*2And when client gets result fast, he/she will be happier. So, less escalation equals happier client in IT Services. Client raise an issue, IT Help Desk Specialist resolve it, BOOM, Next!

At organizations, It is amazing (sadly) to see how much lower level managers escalate problems, that they and their fellows can resol…

DAD Inception Phase Workshop Agenda

Disciplined Agile Delivery (DAD) realised the reality of the projects and introduced back phases to Agile community. Whoever works in a project based company, especially a project based company where projects are usually less than one year in length and each are for different clients, understands the reality of Agile in such environment. When you start working on a new project for a new client, it is essential to go through a phase that you get to know each other better, to understand the business purpose of the project, to understand the scope of the project, to know what are the high level architecture and what technologies are going to be used and who is the initial team, and if funding is available and also when things must be delivered and to whom.
In answering these questions you may need to meet with different people, run couple of workshops and brainstorming sessions. And this is called Inception Phase. As DAD is more like a goal oriented decision framework and not a prescrip…

Ingredients of Startup Failure

I have started and worked on several startups in the past 16 years. When I look back, I find the following patterns appearing again and again in every unsuccessful startup that I was involved in.

Here is the list of patterns, and they are not in order. I wrote them as they came to my mind:

Giving Up Soon: We gave up soon. Sometimes at the start of success we stopped. At one startup we started to make small amount of money after several months, and then we stopped! To be fair, we stopped, because the team collapsed, but anyway we stopped at the moment that money started to come in.Not Putting 100% focus: We did not put 100% effort into it.  For some of us it was the secondary job, and for some of us it was the last thing on the daily agenda!Not Hustling: We did not hustle.  Some of us took care of our comfort instead of hustling.  Not Passionate Enough: Some of us were not passionate about the problem we were trying to solve, or customers we were trying to serve, and the change we migh…